As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand.
It is a challenge to stay true to your product or service, mix it up with the consumer insights about the brand, and to ultimately come up with the right formula for your brand’s perception.
Brand management is everything you do to shape how your business is perceived by consumers. What are people saying about you on Facebook or LinkedIn? Are they leaving positive reviews on Yelp or Google My Business?
How is your business perceived by consumers and the media? Is your image good or bad?