SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.
When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.
Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.
On a search results page, you can tell paid results from organic ones because search engines set apart the paid listings, putting them above or to the right of the organic results, or giving them a shaded background, border lines, or other visual clues. The following figure shows the difference between paid listings and organic results.
While it may sound like this is SEO, it is a paid marketing strategy that ends when you stop running your ads. It should be considered lead generation instead of SEO.
An effective SEO strategy increases ranking for keyword phrases important to your business, increasing the likelihood that your business will be found online and also improving conversion rates that turn visitors into leads
On-Page SEO are the things you do on your overall website site structure as well as the things that you do on each and every page to provide Google information to help your site and it’s pages rank.
Black Hat SEO is a set of aggressive strategies that don’t obey search engine guidelines, and usually ignore user experience. These are risky strategies that might result in penalties from the search engines. We NEVER use these practices.
Search engines view people’s positive social signals (likes, shares, votes, views, pins, etc.) on sites like Facebook, Twitter, Instagram, Pinterest and YouTube as trusted and convincing endorsements about your company.
SEO is not static. Google and Bing change their algorithms frequently and your competitors are constantly working to improve their rankings. And things break on your site. As a result, SEO should be an ongoing effort.
No. You should run from anyone who promises this. SEO is complex with too many variables outside of your control including Google algorithm changes and what competitors might do and how much they might spend. SEO is an ongoing investment.
Customer reviews are one of the top ranking factors for local SEO. They strongly affect how companies are ranked in Google’s local search results. Customer reviews reflect trust, relevancy, and timeliness to both the searcher and the search engine.
There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn’t limited to:
- How much content you create
- The quality of the content
- How the content resonates with your audience
- If you’re a big or small site with strong or weak domain authority
A large site could possibly see results in a couple of days if a search engines is crawling their site regularly. Smaller sites will most likely take longer because they get crawled less frequently. Wait at least a week, but probably closer to a month, before you consider changing your SEO strategy — a bit longer if you’re brand new to SEO.
Feel free to ask us any questions. We will make the answer to your question a priority.